As Director of Content at KnowMe, I helped introduce a radically new way for anyone to create videos, working across creative, marketing, product strategy and business development. KnowMe received widespread acclaim and recognition in the press and iTunes as one of the best new apps of 2016 and has grown into a community of tens of thousands of new creators.

I entered KnowMe during its earliest stages as the fifth employee, working directly with our CEO, award-winning director/entrepreneur Andrew Jarecki and the rest of our immensely talented team to build KnowMe from the ground up. While I focused primarily on content strategy, user development, influencer outreach and developing the brand voice, I also oversaw the creation of our app analytics program and the development of our CMS that hosts and curates tens of thousands of user-generated videos.

On the business development side of things, I was responsible for pitch and deck development for countless investor/partner presentations, leveraging my storytelling abilities to paint a clear picture of how KnowMe can create value for consumers, businesses and the whole of human expression.