For Heineken’s “Arrive Big” campaign, we created The Arrival Guide: a custom content destination containing everything you need to know about how to arrive in style–or from a parachute. (You know, just in case.)

Combining a mix of content that was both expectedly utility-driven ("#48: When to Wear What Jacket") and delightfully surprising (#39: Emergency Arrivals), the Arrival Guide helped tell Heineken’s story using the best elements of humor, wit and quality intel.